About Bruno Souza

I have led strategic functions in marketing, product ownership, and digital transformation — each as an independent area of responsibility, with full execution and leadership scope.

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In marketing, I’ve managed large-scale budgets, brand systems, content infrastructure, and omnichannel campaigns tied to growth and performance. In product ownership, I’ve led discovery, roadmap definition, go-to-market execution, and usability optimization — connecting user needs to business goals. In digital transformation, I’ve driven platform architecture, CRM and martech integration, and the creation of internal systems that support scalability and continuity.

 

This breadth is backed by operational depth. I’ve held senior roles on the advertiser side, at a digital agency, and inside a media platform — giving me end-to-end command of how products are positioned, delivered, and scaled. I’ve applied this in industries such as fintech, real estate, retail, industrial B2B, and tech.

 

My academic background includes a degree in Public Relations, a Postgraduate Diploma in Marketing, and a second degree in Philosophy — which I pursued later in life to deepen my analytical thinking and understanding of human systems. This context informs the way I lead: with clarity, structure, and long-term effectiveness.

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I don’t generalize functions. I lead systems — in marketing, product, and digital transformation — that operate independently, align strategically, and are designed to scale.